- diogo687
- Oct 9
- 2 min read
Updated: 3 days ago
By Diogo Goldrajch, Marketing & Development, Sempre Fixe lda
Lisbon’s rental market is constantly evolving, shaped by shifting regulations, growing demand, and an ongoing debate over housing quality. Many landlords overlook the basics not because they’re villains twirling their mustaches, but for the most, being a landlord is a side gig due to family inheritance or reinvestment.
At Sempre Fixe, long-term renting and property management is our core business. We invest care and resources into our buildings with longevity in mind. As someone responsible for marketing and property management at Sempre Fixe, what truly distinguishes a great apartment isn’t flashy extras but table stakes - the fundamental basics that every resident deserves but many landlords overlook.
What Recent News Tells Us
Quality Gaps: Local media continues to highlight issues such as poor maintenance, basic amenities missing, and landlords on “extended holiday mode” when problems spring up.
Market Shifts: As competition intensifies, brokers and owners prioritizing fundamental quality are retaining residents and benefiting from stronger word-of-mouth, even if they aren’t the market’s most prominent players.
The Landlord Reality Check: Many neglect basic standards simply because real estate is a side gig amid their day jobs. Sempre Fixe started with 0 buildings 4 years ago and we have slowly and steadily collected over 20 buildings and many more single units.
What Are Table Stakes, and Why Should You Care?
Table stakes are non-negotiable standards every property should meet before offering anything beyond.
At Sempre Fixe, we outsourced a property management company to make sure our operations and standards run smoothly. 2 years ago, we decided to create an additional internal checklist and committed to visit every building Sempre Fixe owns personally to ensure our checklist standards are being met.
As being 1 of the members who implemented the monthly site visits, I am proud to say though difficult to implement so many visits consistently, we learnt the added value of due diligence.
As time went on and we stayed consistent, we began to see benefits from our efforts. Working in the marketing department, I was motivated by the knowledge gained from meeting residents during inspections, which made me more invested in ensuring our buildings met the necessary standards.

Table Stakes Pay Offs
For Brokers: Listings with documented regular inspections get up to 30% more inquiries.
For Residents: Checking for table stakes before signing increases the chance of avoiding costly surprises by 40%.
For Investors: Prioritizing fundamentals boosts retention rates and long-term returns while avoiding reputational damage.
The Bottom Line
Lisbon’s fast-changing rental landscape, the fundamentals are more important than ever. From brokers seeking standout listings to residents pursuing quality homes and investors aiming for long-term value, prioritizing table stakes isn’t just smart—it’s non-negotiable. Reliable basics build trust, improve retention, and ultimately strengthen the community for everyone. Focusing on these essentials sets successful properties apart and creates better urban living today and for years to come.





















